Terms & Conditions

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DogFish Design Limited: Terms & Conditions

1. The Head Office of DogFish Design Limited is located at – 90 Church Green, Shoreham-By-Sea, West Sussex, BN43 6JU, United Kingdom. These terms and conditions apply to work done from any office of DogFish Design Limited.

2. The primary area of business for DogFish Design is (but not limited to) providing brand design and development resources for Website Publishing, designing, development and software application development, mobile application development, IT Support services, Hosting services, Quality Analysis (QA) and Digital Media. DogFish Design also specialises in providing highly focused E-marketing solutions such as Company Branding, Print Design, Digital Marketing (SEO) Search Engine Optimization, Pay Per Click (PPC), e-communication strategy, Data Analysis, Reporting and research.


1. DogFish Design undertake projects on a time and materials basis.
2. All fees are estimated and exclusive of VAT or any other taxes as may be applicable,
3. Estimates are valid for 30 days from the date of issue.
4. Payment terms are based on prior weekly or monthly bookings which are allocations of the developer resources.
5. All the public holidays are notified in advance and communicated by the development team directly; the holidays are generally compensated by working extra hours in the evenings, at weekends or as per the agreed time schedule with the client.

4. Quality of Service

You deserve to have your work carried out to the highest possible standard and in an understanding and timely manner and we will always try and exceed your expectations. We value quality very highly and look to pass that on to our clients at every opportunity.

5. Our values are our commitment to you

1. We will act with the utmost integrity, displaying integrity, professional dedication and courtesy at all times.
2. All correspondence such as emails and phone calls will be dealt with promptly
3. We will provide you with an alternative contact if the person you are looking for is unavailable.
4. We will give clear and concise information regarding your enquiry and the associated estimate and also about the project if you decide to place a booking.
5. We guarantee high-quality and cost-effective services

6. How You Can Help

1. Please make sure you give us clear instructions to allow us to effectively provide an accurate estimate and work to the best of our abilities on the project.
2. Reply promptly to communications. The developer is on a dedicated basis, it is important he or she has tasks at all times to avoid delays (any delays may increase the time required to complete the project).
3. Please tell us if you are going to be away or unable to respond to requests for information.
4. If you are dissatisfied with the service being provided please tell us. We cannot resolve a problem we are unaware of.

7. What we will not do

1. Work on a live server (unless specified).We will supply a sandbox server for development (Digital Marketing (SEO) work does take place on the live server)
2. Hold the only set of data; please give us test data or a copy of the live DB
3. Tolerate abuse of staff members

8. Acceptance of Services

1. At various intervals throughout a project, you will be asked to view, test and signoff certain sections. As a project is a combination of these smaller sections we ask this is done in a timely manner; delay in this process can cause delay to the project as a whole and delay the overall timeframe.
2. Once DogFish Design has fulfilled the obligated booking period purchased or the project has been completed the project shall be tested accordingly. If any failure to pass the test results from a defect which is caused by an act of omission of you, or by one of your subcontractors or agents, the project will be deemed to have passed the test notwithstanding such non-DogFish Design defect. We may provide assistance reasonably requested by you in relation to supplying a suitable remedy of any non-DogFish Design defect by supplying additional services. These would be offered at the current fees and prices.
3. Back-up: it is the client’s responsibility to ensure they have a back-up of the work. We recommend taking back-ups of the work at all stages (we recommend an automated scheduled back-up, which can be set-up alongside any work by our server technicians). Live servers, all development work takes place “off-site” on a Sandbox environment provided by us (Digital Marketing (SEO) work does take place on the live server). On occasion, it may be requested that development takes places on live servers (time constraints, upon client request, licensing reasons for example). This is done so at your own risk. We do not take responsibility for any impact this may have to either the live site or your ability to work. We strongly recommend the use of a Sandbox server.

9. Our Invoices

1. Payment of the advance / first invoice is an acceptance of these terms and conditions.
2. The charges are calculated in accordance with DogFish Design’ standard rates (which can be amended on one month’s prior notice to you) as follows:
1. Weekly rates are calculated on the basis of an eight (8) hour day, working a five (5) day week.
2. Daily rates are calculated on the basis of an eight (8) hour day.
3. Bucket rates are calculated on the basis of 10, 20, 40 hours being held against your project, all of which must be used within six (6) months of the time of booking.
3. Our invoices are issued before we start the work and need to be reconciled in order for the work to commence.
4. Your project may be put on hold temporarily whilst your payment on invoices is outstanding and in that event, we reserve the right to remove project files from our servers.
5. Unless otherwise stated all prices are exclusive of VAT or any other taxes as may be applicable, which shall where applicable be charged by DogFish Design to you at the current rate.

10. Limitation of Liability

1. This sets out the entire financial liability of DogFish Design (including any liability for acts or omissions of its employees, agents or consultants) to you in respect of:
i. Any breach of these Terms & Conditions;
ii. Any use made by you of the Service, the project or any part of them; and
iii. Any representation, statement or action contrary to contract law or omission (including negligence) arising under or in connection with these Terms & Conditions.
2. Nothing in these Terms & Conditions limits or excludes the liability of DogFish Design for death or personal injury resulting from negligence, or for fraud or fraudulent misrepresentation by us.
3. DogFish Design shall not be liable for:
iv. Loss of Profits;
v. Loss of Business;
vi. Depletion of goodwill and/or similar losses;
vii. Loss of anticipated savings;
viii. Loss or corruption of data or information, or;
ix. Any special, indirect, consequential or pure economic loss, costs, damages, charges or expenses
4. DogFish Design’s total liability to you, whether in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising under or in connection with these Terms & Conditions shall be limited to the total charges paid for the Services by you during the 12-month period immediately before the date on which the cause of action first arose, or if the cause of action arose during any period before 12 months had elapsed from the date of our first Invoice, during that shorter period.

11. Termination

1. Without prejudice to any other rights or remedies which DogFish Design may have we reserve the right to terminate the project or services without liability to you if:
i. You fail to pay any amount due to us on the due date for payment, and remain in default not less than 7 days after being notified in writing to make such payment.
ii. You commit a material breach of any of our other terms and conditions of business, where the breach is incapable of remedy, or (if the breach is capable of remedy) you fail to remedy the breach within 14 days after being notified in writing to do so.
iii. You breach any of our terms and conditions of business in such a manner as to reasonably justify the opinion that your conduct is inconsistent with your having the intention or ability to give effect to the terms of the agreement between us.
iv. You are made bankrupt, a winding-up order is made against you or you become subject to any insolvency procedure including administration, liquidation or a voluntary arrangement with your creditors pursuant to the Insolvency Act 1986 or other insolvency legislation
v. During development the project becomes unworkable or undeliverable, except where this arises from a fault on DogFish Design’s part.
2. On termination of the project for any reason
i. You shall immediately pay to us all of DogFish Design outstanding unpaid invoices and interest (if any), in respect of services supplied but for which no invoice has been submitted, we may submit an invoice, which shall be payable immediately on receipt.
ii. All licenses granted by DogFish Design under the project shall terminate; and
iii. The accrued rights of DogFish Design and liabilities of you as at termination shall not be affected.

12. Warranty

1. The Customer must notify DogFish Design in writing during the 30 day Warranty Period if the Customer identifies an error in the code / system / program written by DogFish Design. Once it has been agreed DogFish Design will correct any errors that we made in the construction of the code / system / program at no cost. Under no circumstances will a partial/full refund will be acknowledged. DogFish Design reserves the right to define a bug/error.
2. DogFish Design will not be liable under the below clauses:
i. If the error is not notified to DogFish Design in writing during the Warranty Period;
ii. If the error cannot be verified or reproduced by DogFish Design.
iii. If and to the extent that the error is caused by infringement by the Customer or involvement of developer / freelancer / company not related to DogFish Design.
iv. If the software / programs / scripts (but not limited to) was written or developed by a developer / freelancer / company who is not related to DogFish Design or is in a partially finished state.
v. Due to a change in configuration of server / hosting at customer end.
vi. We make no warranties or representations that your code / system / program will be commercially profitable or succeed in any other intended purpose you may have for it. These involve many factors beyond our control.
vii. Involvement of 3rd Party developer / freelancer / company during or after completion of work (in such cases we will need to be notified prior to project commencement)
3. You will meet the cost of any time spent tracking bugs due to data content uploaded by customer or 3rd Party which subsequently causes problems or bugs.

13. Intellectual Property Rights

1. Subject to points (4) and (5) below, each party reserves all its proprietary rights in its Confidential Information and no rights or obligations, other than those expressly recited herein, are granted or to be implied. In particular, no license is hereby granted directly or indirectly under or in respect of any invention, discovery, patent, copyright or any other intellectual property right now or in the future held, made, obtained or licensable by the Disclosing Party. The property in all Confidential Information disclosed pursuant to an agreement / contract / project shall, subject to any right of any other owner, remain with the original owner/party.
2. Use of Intellectual Property: Each party acknowledges that the other party owns or licenses Intellectual Property related to it’s or its affiliates’ existing businesses and such Intellectual Property may be used and further developed in the course of this Agreement. Each party understands that the other party intends to continue to develop and commercially exploit its own Intellectual Property during and after the term of this Agreement.
3. Prior Intellectual Property Rights: All Intellectual Property rights owned by a party as of the Effective Date (“Prior IP”) shall remain the property of such party and no licenses or other rights with respect to such Intellectual Property are granted to the other party except as expressly set forth in an agreement or a later agreement. Each party shall have the burden of proof concerning the Intellectual Property it claims as its Prior IP
4. Developed Intellectual Property for clients: All right, title and interest of every kind and nature, whether now known or unknown, in and to any Intellectual Property created, written, developed, furnished or produced by us during the term of the agreement / project, whether alone or jointly with others and whether or not during work hours, that are within the scope of the agreement or any applicable Statement of Work shall be the exclusive property of the client (subject to the other conditions and specifically the payment of all the dues). As used herein, the term “Intellectual Property” shall include, without limitation, any inventions, technological innovations, discoveries, designs, formulae, know-how, processes, patents, trademarks, service marks, copyrights, computer software, ideas, creations, improvements to all such property, and all recorded material defining, describing or illustrating all such property, whether written or not and whether stored in plain or in code form.
5. DogFish Design understands that it shall have no right, title or interest of any kind or nature in or to any item of Intellectual Property, or in or to any results and/or proceeds from any item of Intellectual Property created or developed for the client (once final payment has been received). DogFish Design agrees to assist the client, at the client’s expense, to obtain patents, copyrights, trademarks, service marks and similar protections in all countries on any item of Intellectual Property, and agrees to execute any and all documents necessary to obtain such patents, copyrights trademarks, service marks and similar protections in all foreign countries in the name of client. DogFish Design further agree to assist the client or its nominees in the performance of any lawful acts that the client, at its discretion deems necessary to secure proper patent, copyright, trademark, service mark and other protection for any item of Intellectual Property or Improvements thereon, and to vest in the client the entire interest therein all countries.

14. Procedures for Resolving any problems

1. We aim to give you a high quality and efficient service at all times. However if at any time you are unhappy with the service that you receive, including our invoices, please raise your concern in the first place to:
i. Your Developer
ii. Your Project Manager
iii. If your concern is regarding invoices then please raise with our Accounts Team.

15. No derogatory comments

We work to a high standard and we value our business reputation. In the unlikely event that you are dissatisfied with any of our work, you should raise your concern as stated in Clause 14 above. It is a condition of our contract with you that you will not make any critical or derogatory comment about DogFish Design to any third party, and you will not publish any such comment, whether on a website, via the Internet or otherwise. Any breach of this clause may result in legal proceedings being issued against you.

16. The contract between DogFish Design and the Customer shall be governed by and construed in accordance with the laws of England and Wales. Any dispute arising shall be subject to the exclusive jurisdiction of the courts of England and Wales.

17. These terms and conditions of business constitute the entire agreement between us, and extinguish all previous agreements, promises, warranties, representations and understandings between us, whether written or oral.

18. Non-Compete Clause

During the term of this Agreement, you will not, directly or indirectly, solicit or do business with any Developer or Employee (as defined below), or entice, induce or assist any Developer or Employee to cease employment with DogFish Design (or any member of the Group) or to become a Developer or Employee of any other person or entity engaged in any competitive activity. For purposes of this paragraph, a “Developer” means: (i) any permanent Developer or Business Analyst, or any other employee of any member of the Group with whom you had contact (including contact with Confidential Information) as an employee of DogFish Design during the twelve (12) consecutive calendar months after termination of employment from DogFish Design (or any member of the Group); or (ii) any Developer of any member of the Group who during the twelve (12) consecutive calendar months preceding their termination of employment from DogFish Design has: (A) made or received a written proposal in which they participated or to which they had access on behalf of any member of the Group. An Employee means any individual with a Contract of Employment (regardless of length) with DogFish Design.

1. You must not do the following things either during your business relationship with us or within twelve (12) months of the end of that relationship:
1. Commission work from our clients, or attempt to solicit work from our clients.
2. Engage any of our developers or other employees in a contract for services or a contract of employment (All our developers have a clause in their contracts prohibiting business relationships with our clients).
3. Commission work directly from any of our developers or other employees, or attempt to do so.


WordPress Maintenance Contracts Terms & Conditions

By placing an order with DogFish Design Limited, you confirm that you are in agreement with and bound by the terms and conditions below.


  • The Client: The company, organisation or individual requesting the services of DogFish Design Limited.
  • DogFish Design Limited: The company DogFish Design and any associated partners or appointed agents.
  • Contract Cycle: the agreed period of time for when WordPress updates are performed which for this contract is once every month.


  • DogFish Design Limited will carry out work only where a written confirmation is provided by email or post.
  • DogFish Design Limited will carry out work only for Clients who are 18 years of age or above.

DogFish Design Limited’s Maintenance Contracts

What is included:

  • Updates to WordPress core once at the start of each contract cycle
  • WordPress Plugin Updates once at the start of each contract cycle
  • WordPress Theme Updates once at the start of each contract cycle
  • Installation and maintenance of WordPress security plugin to help prevent attacks and to scan website for malicious code.
  • If after updates to WordPress core, WordPress plugins or WordPress themes are performed it is determined that one or more of the updates cause problems for the overall functioning of the website, then the site will be ‘rolled back’ to the state before the updates were performed using the latest website backup. DogFish Design Limited will then contact the Client to discuss options as to remedy the issue.
  • Daily backup of Database
  • Weekly backup of Files

What is not included:

  • Changes to the website content including text, images, pages, menus etc.
  • Addition of new features to the website or modification of existing features
  • Changes to the design of the website
  • Installation of new WordPress plugins
  • Installation of new WordPress themes
  • Repair of website
  • Any work required to remedy an issue where an update to WordPress core, WordPress plugins or WordPress themes has been found to cause problems to the overall functioning of the website. This work will be discussed with the Client beforehand and then charged separately at DogFish Design Limited’s hourly rate.

Client Payment of Accounts

Maintenance contract fees are due upfront before any hours of work have been completed. DogFish Design Limited is a small business and requests that you pay the invoices sent to you promptly. For maintenance plans, DogFish Design Limited aims to invoice as close to beginning of the month as possible, and respectfully request that all payments be submitted within 15 days of receipt of invoice. Should a payment be late, DogFish Design Limited reserves the right to freeze all work until accounts are settled.


This agreement remains in effect until either you or DogFish Design Limited cancels it. You may cancel this contract at any time by providing thirty (30) days written notice (via post or email), provided that all payments are up-to-date. Should you decide to cancel this agreement, you acknowledge that that no refunds will be given on amounts you have already paid. You also authorize DogFish Design Limited to charge your credit card or other payment method for any payments that remain outstanding. DogFish Design Limited reserves the right to cancel this agreement at any time, for any reason, and without prior notification. Should DogFish Design Limited decide to cancel this agreement, you will be sent a cancellation notice either electronically or in writing. This notice will be sent to the physical or email address held on record.

Legal Information

While performing tasks related to this contract DogFish Design Limited cannot accept liability for losses caused by the unavailability, malfunction or interruption of the Client’s website. DogFish Design Limited cannot guarantee that its work will be error-free and so DogFish Design Limited also cannot be liable to the Client or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate this web site and any other web pages, even if the Client has advised DogFish Design Limited of the possibilities of such damages.

If any provision of this agreement shall be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions. The Client cannot transfer this contract to anyone else without DogFish Design Limited’s permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place.