Brand Guidelines

We can help you to create your brand guidelines and get the right message to your customers every time.

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Brand guidelines help you deliver a consistent message to your clients

The largest global brands spend countless hours and money to develop and refine their brand identity. Consistency is the key when it comes to branding and a brand bible is the simplest way to stay consistent with your brand image and message.

A well-crafted brand guidelines document serves as a valuable tool to ensure that your brand is communicated consistently across various channels and touchpoints. It also helps when multiple individuals or teams are involved in creating content for the brand, as it provides a clear reference point for maintaining a cohesive identity.


What needs to be included?

It is essential that the brand identity guidelines are used in a consistent manner. While the guidelines can vary from brand to brand, they do follow a common theme. Here are key elements that should be included in your guidelines:

Brand Overview

  • Mission statement
  • Vision statement
  • Brand values

Logo Usage

  • Clear specifications on how to use the logo in different contexts and mediums
  • Minimum size requirements
  • Clear space and placement guidelines
  • Rules for resizing and scaling

Colour Palette

  • Primary and secondary colour codes (Pantone, CMYK, RGB, and Hex)
  • Usage guidance for each colour
  • Colour combinations to be used or avoided


  • Specify the fonts used in the brand (primary and secondary)
  • Font sizes and styles for various applications
  • Guidelines for headings, subheadings, and body text


  • Guidelines on the types of images that represent the brand
  • Photography style (colour tone, mood, composition)
  • Iconography and illustration style if applicable

Voice and Tone

  • Define the brand’s voice (formal, casual, friendly, professional)
  • Provide examples of appropriate language and tone

Brand Messaging

  • Key messages and brand positioning
  • Elevator pitch or tagline

Usage in Different Media

  • Guidelines for print materials, digital media, social media, etc.
  • Specific considerations for each platform


  • Provide templates for commonly used materials (letterheads, business cards, presentations)
  • Include guidelines for using these templates effectively

Creating comprehensive guidelines helps maintain a cohesive brand identity and ensures that all stakeholders understand how to represent the brand consistently across different channels. Regularly updating and communicating these guidelines is essential to adapting to evolving brand needs.

Your brand bible can be as simple as defining how to use your logo and what fonts/colours to use or it could be a highly detailed document which outlines every aspect of your brand in great detail. Speak to us to discuss your requirements now.