The Brief
Delicious designs for local pizza restaurant
The brief for this project was to create an eye-catching brand for a local restaurant along with a range of other marketing materials, including a website, menus and signage.
The aim was to deliver a unique logo that would stand out from other restaurants and take-aways in the area and to follow this through on all the other collateral to enable them to create a strong brand image that was easily recognisable to their customers.
Branding
The Brand
I do like to be beside the seaside
Inspired by the name and location of the restaurant on Shoreham beach just a few yards from the sea, we included waves and a rising sun along with the pizza slices inside the sun to tie everything together. This was paired with a clean, bold sans serif font to make the logo as a whole really impactful and easily recognisable.
Menu design
The Print
Simplicity and clarity are on the menu
We developed a whole range of marketing materials including menus, posters, window graphics, business cards, letterheads and shop signage. All of the elements followed the same bold style from the branding, utilising the same colours and fonts enabling them to deliver a consistent brand message and to create excellent brand recognition with their customers.
For the shop signage we created an inverted colour scheme, with a dark grey background and light version of the logo to make the shop front communicate in the best possible way.
Signage design
The Website
A site that really delivers
We developed a user friendly, responsive website to enable website vistors to easily access important information about opening times, menus and how to order. Keeping the brand consistent throughout, we were able to exceed the clients expectations and deliver a site that can help this business to succeed.
Website design
The Results
A large slice of the local market
Feedback from customers on the branding has been excellent and the business is thriving. The website traffic has been steadily growing and the online orders are also increasing as local customers learn about the restaurant and the high quality pizzas that they can either eat in or get delivered to their door.
Testimonial
We couldn’t be happier with the results. Dogfish Design took on board all of our comments and produced exactly the result we were after – we wouldn’t hesitate to recommend them.
Haz Bizaki – Tides Owner
