The Firman Property Group

When you work in property like The Firman Property Group, location is everything. But when you’re making a property website, it’s all about presentation.

The Brief

Sophistication at every turn

Firman Property Group sell real estate in London’s Chelsea. They needed a new website and a brochure to promote their business in the best possible light. Their well-heeled target market expect a certain level of elegance, which is exactly what we were able to provide.

The Website

A website as polished as its clientele

This website exudes quality and charm, just like the company itself. It’s simple and considered throughout – and is extremely easy to navigate.

Just as with the brochure, the brand image had to be strong yet understated – but always bursting with quality. The London skyline leant itself to this aesthetic perfectly, and really enhances the design of the site. 


The Brochure

More than bricks and mortar

Beyond the website we also created an extension of the brand in the form of a promotional brochure, which had to be produced to the same exacting standards.

Firman Property Group has a reputation synonymous with quality, so this brand image had to be reflected strongly in the brochure. Modern yet elegant, everything from the colours and font through to the design elements and print quality had to appeal to high net worth clients.


The Results

The skyline’s the limit

People are not only clicking on the site, they’re sticking around for much longer to take it in – the wow factor of the design is backed up by the quality of the properties on offer. Enquiries are up and the client is delighted.


This site is everything we wanted and more. We had a vision, but Dogfish Design have enhanced it and made it a stunning reality.

James Firman – Director