Simply Lettings
Simply Lettings is a well-established letting agency in Hove, known for its dedicated service to landlords and tenants. To modernise their image and stand out in the competitive property market, they partnered with Dogfish Design for a rebrand. The project included a new logo, marketing materials, business cards, posters, “To Let” boards, and shop signage, creating a cohesive and professional brand identity.
The Brief
Rejuvinating a Trusted Name
Simply Lettings required a refreshed brand that reflected their experience and reliability while appealing to a modern audience. The challenge was to balance the agency’s established reputation with a contemporary design that resonated with both landlords and tenants.
What We Did
Modernising with a Purpose
Dogfish Design focused on crafting a new identity that stayed true to Simply Lettings’ core values while enhancing their visual appeal across all touchpoints.
Branding and Logo Design
New Logo: The logo was redesigned with clean, modern lines and a bold colour palette, ensuring it was instantly recognisable and professional.
Consistent Aesthetic: A unified design language was developed, using a consistent colour scheme and typography across all materials.
Marketing Materials and Documents
Business Cards: Stylish and functional cards were designed to leave a lasting impression during client interactions.
Posters and Brochures: Visually engaging materials showcased the agency’s services, with an emphasis on readability and impact.
“To Let” Boards: The boards were updated with the new branding, ensuring they stood out on properties while reflecting professionalism.
Shop Signage: The storefront signage was reimagined to attract foot traffic and reinforce brand recognition.
The Results
A Cohesive and Contemporary Identity
Dogfish Design successfully revitalised Simply Lettings’ brand, providing them with a modern, cohesive identity that resonated with their target audience. The rebranding not only elevated their visual presence but also reinforced their reputation as a trusted letting agency in Hove.
Improved Brand Recognition
The updated logo and signage strengthened Simply Lettings’ presence in the competitive Hove property market.
Enhanced Marketing Impact
High-quality marketing materials and boards drew attention to properties and services, resulting in increased inquiries.
Positive Feedback
The Simply Lettings team and their clients praised the rebranding for its fresh and professional look.
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