Results of Kindness

The Brief

Balancing warmth and professionalism

The company needed a logo that captured its values of compassion, collaboration, and results-driven innovation. Dogfish Design was tasked with creating a visual identity that would resonate with both corporate clients and employees, inspiring trust and positivity.

The primary challenge was to create a logo that communicated kindness and care while maintaining a professional aesthetic suitable for the corporate world. The logo needed to reflect the transformative power of kindness in fostering workplace harmony and success and also appeal to businesses looking for actionable strategies to enhance employee well-being and productivity.

What We Did

Designing for connection and impact

We approached the project by focusing on the emotional and aspirational aspects of the Results of Kindness brand. We brainstormed ideas that visually conveyed kindness, unity, and progress. Initial ideas explored themes such as:

• Human connection: Representing teamwork and collaboration.
• Growth: Symbolising personal and organisational development.
• Harmony: Using balanced shapes to evoke peace and positivity.

After refining the concept, we developed a typographic-based logo featuring a custom, soft typeface that conveys the brand’s kindness and approachability while maintaining a polished, professional look. This was completed with a colour palette using vibrant orange and green tones, to signify optimism and energy.