Qodeo
Qodeo, a platform that connects entrepreneurs and investors globally, needed help communicate to their mission clearly and professionally.
They engaged DogFish Design to produce a variety of designs—from business cards and flyers to presentations, banners, reports, social media graphics and landing page designs—all aligned with their brand identity. Our work was to ensure consistency across all touchpoints and help Qodeo present a unified brand message across both print and digital media.
The Brief
Planning for an Improved Brand Presence
Qodeo wanted a comprehensive set of collateral that would support different marketing channels but feel like parts of the same story. Materials needed to reflect their values (“democratizing venture”, diversity, efficiency of connection) while being visually striking, professional and flexible enough to be used across in-person and online engagements. Key requirements included branding consistency, high-quality print materials, clarity of messaging, and designs that scale from small items (business cards) to large format (roller banners), as well as digital assets (presentations, landing pages, social posts).
What We Did
Delivering a Unified Visual Voice
Qodeo needed a wide variety of marketing materials, but the key challenge was ensuring they all spoke the same visual language. We set out to create a consistent suite of print and digital assets—from small-format business cards to large event banners and social media graphics—that would all feel unmistakably Qodeo. By applying a unified design system across every touchpoint, we gave their brand the clarity and consistency it needed to stand out.
Print Collateral:
Designed business cards, flyers, and large roller banners with a consistent style (colour palette, typography, layout) so that Qodeo’s printed materials immediately feel part of the same family.
Presentations & Reports:
Created templates for slide decks and reports that are professional and clean, making it easier for Qodeo to pitch, report, and present in board meetings or investor conversations.
Digital Assets:
Developed landing page designs and social media graphics that tie back visually to the print materials and presentations, ensuring Qodeo’s online presence mirrors their offline materials.
Brand Consistency:
Ensured every item uses the same style guide—logo usage, fonts, colour scheme, imagery style—so that whether someone sees a flyer, banner, social post or web page, the brand is clearly identifiable.
The Results
Stronger Brand Cohesion, Sharper First Impressions
The finished collection of materials gave Qodeo a professional, cohesive identity that works seamlessly across channels. Whether presenting at events, pitching to investors, or running online campaigns, Qodeo can now rely on a consistent brand image that builds trust and recognition. The designs not only elevate their presence but also make communication with their audiences clearer and more impactful.
Professional, Cohesive Look: Qodeo’s materials now project a consistent, polished image across print and digital, reinforcing trust with entrepreneurs and investors alike.
Flexible Use Across Channels: Design assets are ready to be used in various contexts—events, presentations, social media campaigns, web refreshes—reducing the lead time for marketing rollout.
Clearer Communication: The clarity of messaging and design has made the materials more effective in conveying Qodeo’s mission and value proposition. Audiences can instantly understand what Qodeo offers.
Brand Recognition: With repeated exposure via consistent brand assets, Qodeo’s visual identity becomes more memorable, helping in awareness, recall, and perceived credibility.
Testimonial
“Working with DogFish Design has given us exactly what we needed in terms of brand consistency and clarity. Our flyers, reports, presentations and online graphics now all feel like they’re part of the same story. It’s made sharing our message much easier—and more professional.”
Simon Glass – Qodeo, Director
