Digital

Orange Property

When Orange Property approached us at DogFish Design, they were seeking a sleek, modern digital presence that would reflect the full breadth of their property services and elevate their brand in a competitive market.

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The Brief

Planning for an Improved Brand Presence

Orange Property approached us with design assets already in place but required expert development to bring the new site to life. The aim was to create a website that would present services and projects seamlessly, be easy for users to navigate, and perform reliably across devices.

What We Did

Building Blocks of Success

A strong build is about more than just code — it’s about creating a smooth experience for users and a reliable tool for the business. We focused on delivering clean development, responsive functionality, and smart features that made property browsing simple and intuitive.

User-Focused Information Architecture: We mapped out user journeys to make finding information, viewing case studies and making enquiries, as intuitive as possible.
Design Refresh: Refined brand assets (colours, typography, imagery) to give the website a more contemporary and trustworthy aesthetic.
Responsive Web Development: Built a fully responsive site that works smoothly on mobile, tablet, and desktop – prioritising speed and usability.
SEO & Performance Optimisation: Improved site load times, structured metadata, on-page content tweaks, and mobile page speed optimizations to help with search engine ranking.
Content Strategy: Helped streamline content – making key service descriptions, about pages, contact points clearer, and writing for web-readability.

The Results

Building a Stronger Online Presence

The finished website gave Orange Property a professional, modern platform that reflects their brand and delivers real value. From faster performance to easier navigation, the site has already improved the way they engage with clients and showcase their services.

Improved User Engagement: Users spend more time browsing, fewer drop-offs from service pages, and more direct enquiries submitted via site forms.
Faster Performance: The site now loads significantly faster across devices, improving both user satisfaction and SEO metrics.
Stronger Brand Perception: The refreshed design and consistent presentation of properties, services, and imagery have boosted perceived credibility and trust.
Better Visibility in Search: With technical and on-page SEO improvements, Orange Property has started to rank higher for key property and local search terms.
Increased Lead Generation: More enquiries from prospective clients via the new site contact points and calls to action.

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