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City Food Share

City Food Share is a non-profit organisation dedicated to addressing food insecurity in Brighton & Hove by distributing surplus food to those in need. They approached Dogfish Design to create a flyer that would effectively communicate their mission, inspire community support, and encourage donations and volunteers.

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The Brief

Spreading the Word to Combat Hunger

City Food Share needed a flyer that was impactful, informative, and visually appealing. The challenge was to create a design that clearly conveyed their mission while motivating individuals and organisations to contribute. The flyer also needed to appeal to a broad audience, including potential donors, volunteers, and beneficiaries.

What We Did

Designing with Heart and Purpose

Dogfish Design developed a flyer that combined bold visuals with clear messaging to amplify City Food Share’s mission and call to action.

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Attention-Grabbing Headline

A powerful headline highlighted the urgency of addressing food insecurity, setting the tone for the flyer.

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Engaging Imagery

Photos of volunteers and food distributions were used to evoke empathy and showcase the organisation’s impact.

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Structured Layout

Information was presented in a clear hierarchy, making it easy to understand City Food Share’s work and how to get involved.

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Vibrant Colours

A warm, on-brand colour palette reflected the organisation’s positive and community-focused ethos.

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Calls to Action

Prominent sections encouraged readers to donate, volunteer, or spread the word, with clear instructions and contact details.

The Results

A Tool for Impact

By combining striking visuals with a compelling message, Dogfish Design delivered a flyer that empowers City Food Share to make a greater impact in their fight against food insecurity. The flyer continues to be a valuable tool for engaging the community and driving support for their mission.

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